I’ve been in marketing for many years now. This experience has taught me the value of quality marketing for good products. Marketing that connects a person with a product or service that will help them and improve their lives is a joy.
Developing marketing strategies that help good people find qualified clients is what we do.
To accomplish this we follow a pattern:
There is a lot a company can do. A lot. Choosing the right avenues can’t be based on guesswork that wastes money. The goal of our research is to discover the right and workable marketing for our client’s business.
Custom Marketing Plan
Once the research is fully done, we write a marketing plan based on bright ideas. The brightest marketing ideas come from the research – not our heads. The marketing plans we create contain strategy as well as tactics. This means providing the step-by-step actions to take to increase sales within the marketing plan itself. It’s more than impressions and awareness. It’s results.
Marketing program execution breaks down to 3 factors: establishment, internal actions and external actions.
Establishment includes the one time actions that must be done as primary targets. These could include a new brochure, website, social media profiles, a radio program or a myriad of other things. The establishment step is entirely dependent on what the marketing plan contains and what is found for your business to be the most effective.
Internal would be all of the actions the staff, and you, must now use to ensure that your external marketing and internal actions line up.
External – often there are steps that the company either doesn’t have the time to personally execute or would rather an outside firm execute, such as social media, content marketing, print ads and so forth. We offer services to handle this for you.
Review, tweak and repeat
Once the marketing plan has been completed, it’s time to review, perfect and re-implement. The ideal scene is to achieve the goal of a marketing machine that roars.
For a free marketing consultation visit our company website, worryfreeconsulting.com.