The image below is a snapshot of a google ads campaign my company is running for a non-profit here in St Louis.
The last three months has been spent constantly refining and split-testing ads to improve results. The methodology used is the same as laid out in Claude Hopkins “Scientific Advertising” written nearly 100 years ago.
The two time periods clearly show where constant testing and refinement, combined with professionally written ad copy, turned a corner. The sudden surge on November 3rd, in blue, is where the testing paid off (the orange line is September-October). New donors are being made nearly every day, solely from these ads.
It’s important to continue writing, testing, and improving. It’s the difference between ads that work and ads that fail – testing and patience (and repeat.)
If you have ever failed at google ads it is because strategy and a scientific approach was missing. We can fix that.
Treasa Motes says
I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% positive. Any tips or advice would be greatly appreciated. Cheers|
Matt D'Rion says
Hi Treasa, Thank you for asking. If you are looking to start a blog the fastest way would be to use blogger.com or wordpress.com – these are free resources. If you are looking to have your very own custom web address and a custom blog, similar to mine, it is something that we are able to do for you. Feel free to fill out a contact form at my main website, worryfreeconsulting.com and I will be happy to get in touch with you.