The image below is a snapshot of a google ads campaign my company is running for a non-profit here in St Louis.
The last three months has been spent constantly refining and split-testing ads to improve results. The methodology used is the same as laid out in Claude Hopkins “Scientific Advertising” written nearly 100 years ago.
The two time periods clearly show where constant testing and refinement, combined with professionally written ad copy, turned a corner. The sudden surge on November 3rd, in blue, is where the testing paid off (the orange line is September-October). New donors are being made nearly every day, solely from these ads.
It’s important to continue writing, testing, and improving. It’s the difference between ads that work and ads that fail – testing and patience (and repeat.)
If you have ever failed at google ads it is because strategy and a scientific approach was missing. We can fix that.